In a change that has been anxiously awaited by many local business advertisers, Google AdWords is finally adding support to the location extensions by displaying Google My Business ratings in search ads.
Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. People increasingly rely on the opinions and experiences of others to help make decisions like which pizza parlor to visit, where to get your tires rotated or which dentist to make an appointment with. Local ratings make your ads more useful to consumers searching for local information, and can improve your ad performance.
Those who currently have location extensions active will be automatically enabled for the Google My Business reviews. If you do not use location extensions currently, you will need to add them in order to see these reviews enabled.
For those who are not currently using location extensions, Google has a support page about them and how to enable them.
Google reports that AdWords ads with location extensions see a 10% lift in clickthrough rate.
The change is now active for all advertisers using location extensions.
Jennifer Slegg
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