The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

You are here: Home / Google / AdWords Sorting Shopping Campaigns Products By Price Point

AdWords Sorting Shopping Campaigns Products By Price Point

at PST By

shopping campaigns price point 1Price points of products might become more important for Google AdWords Shopping Campaigns advertisers to pay attention to with a limited test that AdWords is running that splits products based on their price points.

Teddy Quinn from Tenthwave Digital spotted the change that saw two shopping campaign boxes instead of the usual large one.

shopping campaigns price pointEven though it was sorted for pricing below $100 and above $100, the items weren’t sorted any further by price.

If this test goes widespread, and if they keep with the trend of lower priced items on the top row, it will make sense for shopping campaigns advertisers to begin tailoring their listing prices so that it could be displayed in the top row, rather than a second row, particularly for competitive market and product areas.

The following two tabs change content below.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

Sign up for our newsletter