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You are here: Home / Google / All SSL Certificates Equal For Google Ranking Purposes

All SSL Certificates Equal For Google Ranking Purposes

May 14, 2015 at 5:25 am PST By Jennifer Slegg

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google secure headerThere’s been plenty of debates about where to buy an SSL certificate ever since Google initially announced their HTTPS ranking signal. Would bargain basement priced secure certificates be viewed as equal to the more expensive options in the eyes of Google?

According to Gary Illyes from Google, he said that Google does, in fact, consider all SSL certificates as equal when it comes to ranking purposes.

Ever since the ranking signal was announced, there has been a prolific amount of companies selling SSL certificates, ranging in price from $5 up to several hundred dollars.

Some webmasters on a limited budget were understandably concerned that these super cheap SSL certificates might not be all they were cracked up to be. Those with funds were looking at more “reputable” sellers for their secure certificates, under the belief that the most expensive options were likely safer.

But as both Chrome and Firefox are planning to highlight sites that are unsecure, more webmasters are looking into SSL certificates so they don’t suffer the negative impact of those upcoming changes.

Most webmasters agree that purchasing a certificate from a company recognized as a Certificate Authority (CA).   But when you do decide to purchase an SSL certificate, do exercise caution and if you are unsure, ask other webmasters you trust which companies they bought their certificates.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

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