One of the big issues with publishers when considering AMP – Accelerated Mobile Pages – is how advertising might be affected. After all, with many publishers relying on ad revenue, the potential loss of that revenue because of AMP could be a major issue.
In a new blog post from the AMP Project, they announced that over 20 ad technology companies, including Outbrain, Moat and Kargo, are all on board to have their ads ready for the AMP launch in Google search results next month. They also see many more ad networks coming on board in the coming months.
From Noah Szubski, Chief Product Officer at The Daily Mail (MailOnline), and one of the early partners working on the AMP Project, “Google has been very receptive to feedback throughout the process. They have prioritized partnerships with publishers and our 3rd party partners since the beginning. The industry should be aligned that we need to create better advertising experiences for users. We see AMP as an important early step but expect innovation and for this to be a long term strategy”.
Google will start sending traffic to AMP pages at the end of February.
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