Everybody makes mistakes. Having audited hundreds of AdWords accounts, I’ve seen plenty of PPC blunders. Blindly accepting Search Query suggestions: we all know that examining search queries to find potential positive and negative keywords is a “best practice.” It’s easy to generate a Search Query report – when viewing keywords, just look under the Details […]
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About David Szetela
David Szetela is one of the world's best-known experts in online advertising, and CEO of search and social advertising agency FMB Media. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He hosts a weekly radio show called PPC Rockstars, produced by Webmasterradio.fm and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He was recently voted one of the top 25 PPC Experts by PPC Hero for the second year in a row.