Bing Testing Feature to Open Search Results in New Tab

Bing is running a limited test right now in their search results that allows searchers to open individual search results in a new tab automatically.

Here is what it looks like:

As you can see, when you mouseover an individual result,  it shows a new tab icon, with a “Click here to open in a new tab.”

Bing is doing this for both the regular search results as well as for Bing Ads results too.

With many searchers electing to open search results in a new tab, this does make it easier for those to quickly open different search results in a new tab.  And it might suggest to those who don’t do that regularly to try it.

This seems to be a very limited test at this time, as I am unable to replicate it.

Thank you to Frank Sandtmann for noticing this test.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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