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Bing Testing Local Packs with Image Thumbnails

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Bing has been testing another variation of their local pack in the search results.  Instead of the usual listing, it adds a thumbnail image for the business on the left hand side of each result in the pack.

The images Bing is choosing to display vary between logos, thumbnails of the map and photos from what appears to be outside the business.  They do seem to be selected from the knowledge panel local listing images.

One interesting note about this one is that the local pack is appearing under ads and two organic results, instead of immediately following the Bing Ads ads.  So in this scenario, organic listings have a chance to be placed above the local pack, although it isn’t clear if it is just fodr the query or in all cases.

Bing has been ramping up their local pack testing, with this card style as well.  This one also seems to be a limited test.

Thank you to Frank Sandtmann for noticing this Bing test and sending the second set of screenshots to The SEM Post.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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