Bing has been testing another variation of their local pack in the search results. Instead of the usual listing, it adds a thumbnail image for the business on the left hand side of each result in the pack.
The images Bing is choosing to display vary between logos, thumbnails of the map and photos from what appears to be outside the business. They do seem to be selected from the knowledge panel local listing images.
One interesting note about this one is that the local pack is appearing under ads and two organic results, instead of immediately following the Bing Ads ads. So in this scenario, organic listings have a chance to be placed above the local pack, although it isn’t clear if it is just fodr the query or in all cases.
Bing has been ramping up their local pack testing, with this card style as well. This one also seems to be a limited test.
Thank you to Frank Sandtmann for noticing this Bing test and sending the second set of screenshots to The SEM Post.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018
- Google Testing “Relevant History” Section in Mobile Search Results - August 31, 2018