Google is sending out error messages to users for incorrect implementation on Hreflang through Google Search Console, warning webmasters if they have made mistakes while implementing it on a site. Dan Sharp, the Founder & Director of Screaming Frog tweeted one of the warning emails. The warning is fairly standard about possible hreflang issues that […]
Show Google My Business Ratings in Google AdWords Ads
In a change that has been anxiously awaited by many local business advertisers, Google AdWords is finally adding support to the location extensions by displaying Google My Business ratings in search ads. Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. […]
Business Hours in Bing Search Could Hurt Your Business
Most businesses have straightforward hours of operation. Others do not. And Las Vegas casinos definitely fall into the “not” category. After all, most casinos are open 24 hours a day, but inside the hotel and casino, the admin staff might only be a Monday through Friday work schedule. But somehow, these limited and presumably admin […]
Check URLs in Bing Places for Business
While most places you submit website addresses to try and save you from yourself by ensuring that the URL for a business you submit is actually valid and reachable, Bing Places for Business seems to either not have checks in place or they are having code errors on their back end. The invalid URLs, which […]
Bing Including Foursquare Photos & Tips in Local Knowledge Graph
Bing has started to include information from Foursquare – including photos and “tips” in their local knowledge graph. I spotted this interesting test in Bing where they are showing data from Foursquare in the local version of their knowledge graph. Here is another screenshot taken the day before that shows they rotate the imagery shown […]
All About That Brand, No Trouble
If I were to run a poll asking, “What’s more important, branding or keywords?” how would you vote? Keywords get people to the site, but building brand recognition helps sell your products or services. It’s not quite a pure traffic vs. sales scenario, but it’s pretty close. No traffic equals no sales. But traffic without […]
Google Bomb Fix & Brand Bias Increased Google Local Pack & One Box Results?
There is a jump in the number of Google local packs being shown in the search results over the past couple of days, according to Mozcast. There were increases in two types of local results. First is the local pack which saw a jump from about ~10% to ~12%. Then there is also an increase […]
Google Hover & Fly Out Local Listings in Search Results
Google has changed they way they are serving local listings in Google. Now, each listing has a “fly out” that replaces the Google Maps area on the right-hand side of the page with the company’s knowledge graph. This style has been appearing for some users off and on for at least a year, but now […]
Why Your Google+ Profile Image is Important for SEO
Most people, when choosing the Google+ image for their business, tend to choose the company logo. They may do variations of their logo for certain events or seasons, such as Christmas or Mother’s Day, but the logo itself is usually recognizable to anyone somewhat familiar with the brand. But some companies have been choosing non-traditional […]
Google Displays Visit Website Not Rates in Hotel Listings
Google has been adding more features to their hotels in the Google search results, most notably with the 3-pack of hotel listings directly within the search results that allow searchers to search availability and which lists pricing. I noticed something unusual when doing a search. For some hotels, Google does not display a listed price […]