For some sites Google will show an added feature in the search results – a sitelinks search box, so that searchers can do a secondary search just for results on your own site. But not all sites show the search box, which appears to be linked to both site quality and searcher intent – if […]
Google: Optimizing Images for Google SEO
How much does Google understand about images you add to webpages? Does Google still need all the relevant “extra” optimizations site owners use, such as descriptive file names, alt names and appropriate keywords in the links to the images? Or can Google figure it out through image recognition? The question came up in today’s Google […]
Google Showing AMP Carousels for Local Review Sites
It appears that Google is now showing AMP carousels for local review sites in the Google search results. The carousel can appear as the first organic search result, following the local map pack. Here is what it looks like: This particular carousel seems to have AMP only results. By comparison, here is the same carousel […]
Google AMP Recipe Carousels Live in Search Results
If you have a recipe site and aren’t already testing out AMP, you might want to consider testing it sooner rather than later. Google is displaying AMP recipes in the mobile search results both in regular card style formats as well as the much talked about AMP carousel style too. Google first announced AMP recipes […]
Google Showing Animated GIFs in Search Results via Google Posts
Want another way to get your content noticed in the search results? It might be a reason to dust off your brand Google Posts to do so, as Google is showing animated GIFs within the brand carousels in the search results. When you add an animated GIF in your Google Posts, when Google pulls those […]
Google’s Mobile First Search Index Moving Towards Launch
Ever since Google first announced their Mobile First indexing change, which has the potential to dramatically shake up the search results when it goes live, many SEOs have been speculating about just when it might go live or expand beyond the limited testing. The Mobile First change would see Google index and rank sites based […]
Google Not Planning Big Penguin Algo Changes in the Short Term
Gary Illyes from Google was speaking at the Friends of Search conference today and he made some comments about algo changes, including Penguin and possibly Panda. We have seen plenty of algo changes recently, among the many changes Google makes on a daily and weekly basis. But he said today that they are not planning […]
Google’s New Top Entity Carousels Not Ranked by Search Algo
Many searches have been triggering new brand / entity carousels in the search results recently. They are similar to the types of carousels you see for things like “2016 movies”, but they are for “best” or “top” searches, such as best software or best tools. Here is what it looks like: So of course the […]
Google: SEOs Need 4 Months to a Year for SEO Changes & Ranking Improvement
Google released a “How to Hire an SEO” video this week, and one of the things mentioned is how long it takes for a site to see improvements due to SEO changes. Here is what Maile Oyhe said: In most cases, the SEO will need four months to a year to help your business first […]
Google Doesn’t Expect Full Navigation in Mobile First Pages
When it comes to creating great mobile websites for users, a lot of times things need to be paired down from what might be served on desktop, and one of the top targets for change is the navigation structure. On desktop, many sites have elaborate multi-level navigation menus, but on desktop, the same kind of […]