John Mueller recently commented that switching to HTTPS would not increase your rankings noticeably in Google, despite many webmasters scrambling to make their site’s secure following Google’s announcement that it was a lightweight ranking factor. Mueller has also made some additional comments about HTTPS as rankings, particularly that some webmasters were considering that it would wipe the slate clean of any Google penalties when they made the switch.
One of the problems we were seeing were websites with manual actions, or severe quality problems, that tried to work around those issues by just moving to HTTPS. You really need to fix those problems regardless, moving to HTTPS isn’t going to compensate for that.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018