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You are here: Home / SEO / Chilling Effects Rebrands to Lumen, Adds New Features & Partners

Chilling Effects Rebrands to Lumen, Adds New Features & Partners

November 4, 2015 at 6:44 am PST By Jennifer Slegg

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chilling effects rebrand lumenIf you are an SEO, chances are good that you have needed to use Chilling Effects while doing SEO or competitive analysis.  Chilling Effects has undergone some brand new changes, some will make it even easier for doing research on notices in their database.

Chilling Effects has changed their name to Lumen, have changed their domain name, and have added a new powerful search engine & API for the DMCA notices they have in their DMCA database.  Their new URL is now LumenDatabase.org

One of the reasons for the change is the mere size of their database.

Links to old notices that were originally located on a Chilling Effects will continue to redirect and work as intended.  If you check for search results removed from the Google search index, they still refer to ChillingEffects.org and not LumenDatabase.org.

chilling effectsThey do forward to the correct Lumen Database URL as intended when you click on them.  Bing does not include links to Chilling Effects or individual results, but instead links to a support page detailing why they remove some results.

One interesting note they have made is just how many DMCAs, and associated URLs, have been sent to date, and it is growing at a rapid rate.

Chilling Effects received its one-millionth notice on June 1, 2013, its two-millionth only a little over a year later, on August 22, 2014, and its three-millionth on July 12, 2015. We should reach three-and-a-half million before December 2015. Additionally, individual notices sometimes (and, it seems, increasingly) identify multiple URLs as sources of allegedly infringing content. Chilling Effects received its one-millionth URL in January 2012; its five-millionth in August 2012; its fifty-millionth in April 2013; its five-hundred-millionth in September 2014, and its one billionth in October 2015.

Lumen is also preventing search engines from indexing their site under the new URL.  At the beginning of the year, they made the decision to prevent the notices from being indexed, in part because of complaints from the copyright holders.

They also announced a new partnership with three research centers.  The NEXA Center for Internet & Society in Turin, Italy;  The Instituto de Tecnologia & Sociedade in Rio de Janeiro, Brazil; and The Center for Communication Governance in Delhi, India.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
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  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

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