How often have you been standing in line somewhere, pulled out your phone for a quick Facebook check and see links you want to follow, but don’t have time in that minute long window you have while waiting for the cashier? Facebook is launching Save, a Pocket competitor, which is spun out of their Spool acquisition two years ago.
Save, which is available for iOS, Android and the web, allows Facebook users to store links from the News Feed and from Facebook Pages, and to save them privately for your viewing later. This means that you can save that link you see in the grocery store line up to go back and read when you have more time. Essentially, it is a bookmark or favorites tag for content within your news feed.
Saved links and other content can be viewed on multiple platforms. So if you save a link on your phone, you can access it later on the web or another device.
Save will allow users to save links, places, movies, tv and music.
With Facebook organic exposure for Pages on a steep decline over the past year, this change might actually up engagement for Pages without having to revert to sponsored posts. This will help convert those post views into later clickthroughs, shares or comments later when the Facebook user who saved it can go back and read it again.
Facebook will also remind users about their saved links with an alert in the news feed along with a sidebar note.
Facebook Page organic exposure is based on how often a shared post is clicked on, shared or commented on. Now, it wouldn’t be surprising for Facebook to include saved data into the mix to determine how much organic exposure a post made by a Facebook Page gets.
Pocket does have a pretty hefty market share – 12 million users. However, there isn’t an audience size much larger than Facebook, so if people start actually using it, it will be a very good thing for Facebook Page owners.
Bottom line, any change that Facebook makes that has the potential to increase organic exposure for Facebook Pages is a win. And this has the potential to capitalize on those who do quick Facebook checks – such as while standing in line or while at work – but don’t have the time to engage with something they might have otherwise.
Jennifer Slegg
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