The tiny share that Facebook Pages currently have in the News Feed of people who have liked their pages is being reduced yet again… This time, Facebook is directly targeting the likes and comments that friends make on a Facebook Page’s posts, reducing the exposure they receive in their friend’s News Feeds.
Lastly, many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post. This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.
So yes, they will still show up… but it sounds as though they will be far enough down in the News Feed that users likely won’t see them unless they scroll down their news feed far enough.
Facebook is being up front and telling Pages their exposure will be reduced.
The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.
This is the latest round of never-ending changes Facebook has made to reduce the organic exposure for Facebook Pages. And considering Facebook markets their “Like Ads” for the sole purpose of getting Likes to a page, it is getting harder for brands to swallow spending money for those likes that have very little benefit aside from seeing their total Likes number going up.
Of course, this won’t affected sponsored results that show up because a friend has interacted with the Facebook Page. And sponsored Facebook ads are quickly becoming the only way the brands will be able to get exposure on Facebook, as the organic exposure is definitely being whittled down to almost non-existent status.
Facebook is also making changes that actually allow less diversity in the News Feed as well. If you have a friend who is very prolific in their postings on Facebook, you will likely see even more of them in your feed. They are also trying to ensure that users are also seeing content from the friends they care about the most higher up in the News Feed.
All in all, if you are still a brand heavily investing in your Facebook Page, be sure that you are diversifying how people see and engage with your content, because it seemingly won’t be happening on Facebook too much longer.
Jennifer Slegg
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