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You are here: Home / Google / Google Adds “About This Result” to Featured Snippets

Google Adds “About This Result” to Featured Snippets

March 18, 2016 at 4:20 am PST By Jennifer Slegg

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about this result fsGoogle has made a slight update to the appearance of featured snippets in the search results.  They have added a new “About this result” directly below the featured snippet, next to the link that says “Feedback.”

Here is how it appears in the search results.

featured snippet about result

This seems to be a widespread change, as it isn’t restricted to a few browser sessions.

When a searcher clicks on the “About this result” link, they are taken to the Google Search Console support page on Featured Snippets in Search.

When visiting that page, you might also notice that there is an option to opt out of featured snippets by using the nosnippet tag. But be warned, doing this will remove all the snippets in the search results for the page it is used on, meaning your regular non-featured snippet results would also have no descriptions, something that tends to dramatically plunge CTRs.

The usual feedback link still brings up a popup to leave feedback and provide comments to Google.

featured snippet about result2

It isn’t clear why they have added this now.  We did see a jump in the percentage of featured snippets earlier this month, but it seems more coincidental than deliberate.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

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  1. SearchCap: Google Images filters, Bing US National Park & more says:
    March 18, 2016 at 1:00 pm

    […] Google Adds "About This Result" to Featured Snippets, thesempost.com […]

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