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Google Adds Holiday Hour Alerts to Local 3-Pack Results

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holiday hours 3 packWe have seen Google add holiday hours alerts to their local Google My Business individual listings, but they are now also adding it to the top of local 3-pack listings too.

Here is how it appears in the 3-pack:

hours on 3pack googleThis is for a 3-pack listing in India, but it is likely we will see the same thing in the US for Thanksgiving Day too.

Google first began testing alerts in the local knowledge panel in September, then expanded it to all local businesses earlier this month. But in the 3-pack itself, it seems to only be adding the single alert about the holiday at the top, while not including specific hours for the individual listings.

We have also seen Google doing a lot to alert searchers to things related to hours of business, whether it is a notice the business is closing for the day soon or how busy the business is during various times of day.

H/T to Ramesh Singh.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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