Google is testing a new icon in the search results to show the specific location of a search result, in addition to showing a location icon, similar to the map icon used on Google Maps. It seems to be used primarily for news results in the regular organic search results.
Here is what it looks like:
In each of these news results, the yellow location icon appears, along with the specific city the news result is from. Google is just including the city, and not including the state or country. All of the examples are followed by the date of the article as well.
These results are not local results, nor are they part of Google News results. These are regular organic search results with the addition of the local icon and the city name.
It is not clear how Google is pulling the city name information from these search results. It does not appear to be Schema based. But the location as a keyword appears numerous times on the pages showing the icon.
The yellow icon at the start of the description definitely makes these news results stand out on a page significantly.
This seems to be a very limited test, as I cannot replicate it.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020