Google is testing a new carousel style feature to local packs for resorts and hotels. In addition to the usual information, it has added an additional carousel before the listings.
Dr. Pete Meyers spotted the test. Here is what it looks like:
As you can see in the screenshot, there are new buttons in a carousel for “Top Choices”, “Guest Favorites”, “Budget Options” and more in the carousel that are not shown in the screenshot.
It isn’t clear if these are paid options or if they are organic. But usually, Google features both organic and paid AdWords listings in their advanced hotel search features.
This does seem to be a limited test, as I was unable to replicate this on desktop or mobile. But it does mean better exposure for those listed, although for some of them, such as “Top Choices”, there is no clear path for a hotel being listed.
Google has often tested various features in their hotel search, so this isn’t unusual for Google to be testing this, especially as Google favors carousels, particularly on mobile.
Google's testing fancy new filters in hotel/resort local packs… pic.twitter.com/7ZZtH4ez6Y
— Dr. Pete Meyers (@dr_pete) June 23, 2018
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018
- Google Testing “Relevant History” Section in Mobile Search Results - August 31, 2018
- Google Converts PDFs, DOCs, XLS etc into HTML for Indexing - August 30, 2018
- Why Google Shows Featured Snippets With Images from Another Site - August 29, 2018
- How to Download Links Report in New Google Search Console - August 27, 2018
Share Your Comments & Feedback: