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Google Adds “People Typically Spend” Times to Local Businesses

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google local spend timeGoogle has added a new feature to the local knowledge panel, this highlighting the time a person spends at a business.

Here is what it looks like:

google local spend time 1

It seems to have gone live early Saturday when I did a search for a local business to check opening times, as it wasn’t showing the previous day.

Here is another example:

google local spend time 3

It also will show a range of times, for example, this query for Starbucks in Melbourne shows a range from 20 mins to an hour.

google local spend time 4

This doesn’t appear to be showing for desktop searches, only for mobile.There also seems to be a threshold for Google to show this.  For example, it showed for the large book retailer but not for a smaller independent bookstore down the street from it.

This also has an interesting competitive analysis angle for local business owners, for the ability to see how much time the average shopper spends in a business, information that is typical expensive or hard to get.

This seems to be international, as I was able to replicate it in many different countries.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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