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You are here: Home / Google / Google Adds Research Search Feature to the Search Results

Google Adds Research Search Feature to the Search Results

January 23, 2018 at 7:01 am PST By Jennifer Slegg

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Google has added a new section to the search results to help searchers research a product they are looking for.  This new section is similar to the top stories style search feature, but instead uses it to highlight articles relevant to someone researching the search query.  However, it does have some failings.

Here it is for the search term “bbq grills.”

One thing that stands out, and which can come across as a negative for Google, is that the first article in the set of three is one from 2016.  Now, for someone researching a product that changes year to year, this one is particularly outdated at almost two years old.  The Consumer Reports example is from May 2017, so it is more up to date, but the searcher cannot see the complete date, which could lead to a lower CTR.  The second example is merely a landing page that requires further clicks to actually learn more.

I think this is an interesting addition, but definitely could use some tweaks to ensure that the articles they pull out are more current – such as under a year old – as well as ensuring what is linked to is useful.  And it could serve as a great resource in the future for searchers, especially for those who are trying to get this type of information from third parties rather than from the retailers.

This appears to be only active in the US at this time.

Thank you to Dr. Pete Meyers for sending the screenshot.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

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