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Google Adds “Trending in the News” Autosuggest on Mobile

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Google is testing a new autosuggest in the mobile search results, this time highlighting specific news that Google sees as trending when the search is done.

Here is what it looks like, when you start searching for something trending:

When you click on the trending in the news link, it takes you to a regular search results page for the particular query.

So it seems to be identifying searches that are actively being searched with higher frequency than normal and showing those trending in the news autosuggests.

It isn’t just targeting searches that have rich lists added at the top.  Here is another example:

And the results page:

Google has tested trending news in search before, but this version is much different, in that instead of highlighting random trending news, it is for news specifically related to the search query being typed in.

I was seeing this on iOS in both Chrome and Safari.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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