Google is testing a new autosuggest in the mobile search results, this time highlighting specific news that Google sees as trending when the search is done.
Here is what it looks like, when you start searching for something trending:
When you click on the trending in the news link, it takes you to a regular search results page for the particular query.
So it seems to be identifying searches that are actively being searched with higher frequency than normal and showing those trending in the news autosuggests.
It isn’t just targeting searches that have rich lists added at the top. Here is another example:
And the results page:
Google has tested trending news in search before, but this version is much different, in that instead of highlighting random trending news, it is for news specifically related to the search query being typed in.
I was seeing this on iOS in both Chrome and Safari.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019