Google has added a new style of PLAs to the search results. It is a carousel that divides products by the company selling them, rather than the usual unsorted PLAs.
Here is what it looks like in the mobile search results:
As you scroll through the companies, it only lists companies and not individual products, although the thumbnail does show various products.
The downside is that there isn’t an immediate product click available from the search results, instead the searcher would land on a company specific landing page:
For this reason, the PLA might not perform well for all brands. It also means smaller and less well known brands or companies might not see their company clicked on – or be excluded entirely – from this company style format.
This format is live on mobile search results.
Latest posts by Jennifer Slegg (see all)
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019