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Google AdWords CTR Up 18% From Last Year; Financial Industry Up 39%

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Anyone who advertises with Google knows that it seems that CPC is up in many markets.  But did you know that ad CTR rates are also up?

Adobe Digital Index released their Global Digital Advertising Report for Q3 2014 and found that CTR is up by 18% YoY.  They also discovered that CTR growth is increasing across many countries, but with a significant 20% increase specifically in Great Britain.

ctr growth adobeYahoo / Bing has been holding steady since their last CTR increase in Q4 2013.

Adobe feels that the CTR growth is attributed to more effective ads as they become more targeted.

As they look at CTR rates across industry, they discovered that financial industries saw a 39% increase in CTR YoY while the auto industry showed a 29% increase.

ctr industry adobeHere are the statistics for all three of those areas going back one year.

ctr stats adobeYou can download the full PDF here.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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