Google AdWords Launches Structured Snippets Globally

Google AdWords has quietly launched their structured snippets for AdWords ads globally.  Google has added a new interface option to allow for structured snippets in a large number of languages, up from the limited number of the languages it was available in.

AdWords structured snippets are the line of text ad copy, that starts with things like “Services”, “Models” or “Amenities” which can then be used to describe more about the business in the ad.

Structured snippets were previously only in a set group of languages:

• English
• German
• French
• Spanish
• Italian
• Japanese
• Dutch
• Portuguese
• Swedish
• Polish
• Russian

Now, Google lists it as available to the following languages:

• Arabic
• Bulgarian
• Catalan
• Chinese (Hong Kong)
• Chinese (Simplified)
• Chinese (Traditional)
• Croatian
• Czech
• Danish
• Dutch
• English
• Estonian
• Filipino
• Finnish
• French
• German
• Greek
• Hebrew
• Hindi
• Hungarian
• Indonesian
• Italian
• Japanese
• Korean
• Latvian
• Lithuanian
• Malay
• Norwegian
• Polish
• Portuguese
• Romanian
• Russian
• Serbian
• Slovak
• Slovenian
• Spanish (Spain)
• Swedish
• Thai
• Turkish
• Ukrainian
• Vietnamese

Here it is within the AdWords interface:

AdWords Editor is only showing the old languages, so it might not be obvious for Editor users to realize the new languages are available.  Here is what that looks like:

AdWords launched structured snippets back in 2015 and it has been a pretty popular extension for advertisers to use, so seeing it released globally is great news for those advertisers anxious to try it out in other languages.

H/T Frederik Hyldig of s360

The following two tabs change content below.

• Bio
• Latest Posts

Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

Latest posts by Jennifer Slegg (see all)

• Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
• New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
• Google Updates Experiment Statistics for Quality Raters - October 6, 2020
• Analyzing “How Google Search Works” Changes from Google - July 8, 2020
• Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019