• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google AdWords Testing 3 Product PLAs at Top of Search Results

Google AdWords Testing 3 Product PLAs at Top of Search Results

December 21, 2016 at 4:46 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google-pla-3-itemsGoogle is testing a reduced number of Product Listing Ads showing at the top of the search results.  While we usually see 6 items, and often a carousel, seeing only three items is a bit unusual, especially when there are more products available that could be shown.

google-pla-3-items-1

What I find most interesting about these is that when there are only three ads, the added white space really makes those 3 PLAs stand out significantly more than when you compare the same one with 4-6 images instead.

Compare with the same size PLA unit with 6 items instead of just 3.

google-pla-3-items-2

They also seem to display as three on the right sidebar, but since that is usually only 4 products wide, it isn’t as significant.

google-pla-3-items-3

Google tested the 3 item PLAs back in May, but it seemed to be a limited test.  It might be bringing them back

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018
  • Google Testing “Relevant History” Section in Mobile Search Results - August 31, 2018
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing - August 30, 2018
  • Why Google Shows Featured Snippets With Images from Another Site - August 29, 2018
  • How to Download Links Report in New Google Search Console - August 27, 2018

Filed Under: Google, Pay Per Click

Sign up for our newsletter


Founder & Editor

Jennifer Slegg (2042)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

Google Local Service Ads Display Pricing Estimates for Specific Locations

Google has added a new feature to their local services as, the special local ads that appear for … [Read More...]

Recent Posts

  • Google Local Service Ads Display Pricing Estimates for Specific Locations
  • Google Testing “Relevant History” Section in Mobile Search Results
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing
  • Why Google Shows Featured Snippets With Images from Another Site
  • How to Download Links Report in New Google Search Console
  • Google: Avoid Including Redirected URLs in Sitemaps
  • Google’s Featured Snippet Videos Now Overlay in Search Results
  • Expect Googlebot Crawl Increase With Changes to CDNs
  • Google Search Console Links & Disavow Files
  • Google Sending Out Notifications for HTTPS Site Migration Issues

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
February 2019
MTWTFSS
« Aug  
 123
45678910
11121314151617
18192021222324
25262728 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2019 · News Pro Theme On Genesis Framework · WordPress · Log in