Google is testing a reduced number of Product Listing Ads showing at the top of the search results. While we usually see 6 items, and often a carousel, seeing only three items is a bit unusual, especially when there are more products available that could be shown.
What I find most interesting about these is that when there are only three ads, the added white space really makes those 3 PLAs stand out significantly more than when you compare the same one with 4-6 images instead.
Compare with the same size PLA unit with 6 items instead of just 3.
They also seem to display as three on the right sidebar, but since that is usually only 4 products wide, it isn’t as significant.
Google tested the 3 item PLAs back in May, but it seemed to be a limited test. It might be bringing them back
Latest posts by Jennifer Slegg (see all)
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019