Google AdWords is testing another version of the “Ads” tag that shows in the search results to show AdWords ads. This one has a green outline around the Ad tag, rather than a solid green filled ad tag.
Here is what it looks like:
As you can see, it doesn’t stand out as ad as much as others, and I suspect advertisers will like this version of the AdWords ad tag much more. But it could be that because of it blending a bit more, it might not be subject to banner blindness like the usual ad tag does.
This one is definitely not as noticeable as the usual green tag Google has been using since June 2016, when they officially switched from the yellow Ad tag.
I haven’t seen it live in the search results, and it is unclear if it is just being tested on mobile or if it is being tested on desktop too.
H/T to Sergey Alakov who spotted it.
Added: Here it is on desktop too:
I'm in the AdWords outline test. Definitely makes it harder to distinguish ads vs organic (especially on mobile). See attached: pic.twitter.com/GqJGkVyTeB
— Glenn Gabe (@glenngabe) January 30, 2017
Jennifer Slegg
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