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You are here: Home / Google / Google Testing Alert to Inform Searchers That AMP Means Fast

Google Testing Alert to Inform Searchers That AMP Means Fast

November 29, 2016 at 4:47 am PST By Jennifer Slegg

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google-amp-note-search-results

Google is testing a way to help searchers understand what exactly an AMP result is.  They are testing a notification that shows underneath an AMP result, alerting the searcher that an AMP page is a really fast web page.

Here is how it looks:

google-amp-in-serps

It says “AMP delivers a lightning-fast experience” and can be closed by tapping the X.

Many have questioned whether the average searcher knows what an AMP page really is, despite the fact it does have the AMP lightning bolt icon at the start.

Case in point, for searchers that do a search for “what is amp” after seeing it, the featured snippet is a pretty technical explanation, and would be difficult for someone who isnot a techy to understand.

what-is-amp

The featured snippet, while accurate, is definitely targeting a site owner or developer and not an average searcher wondering what AMP is and what the AMP note means in the search results.

It will be interesting to watch and see what other methods Google uses to alert searchers to AMP in the search results.

Hat tip to Barry Adams.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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