Google My Business is testing a new feature in the knowledge panel for businesses to show an area served by the business. This could be related to businesses that serve an area larger than a city or town.
Here is what it looks like on desktop:
And on mobile.
When you look at the area shown on the map, you can see that it is a larger service area than most businesses. So this could be a reason why Google has chosen to show the map here.
This could help businesses that serve a larger service area than one might think. So if customers see they are included in the coverage area, they might consider using the business.
I was able to replicate this across browser sessions.
H/T Sergey Alakov.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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