The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

You are here: Home / Chrome / Google Chrome Restricting Autoplay Video to Current Tab Only

Google Chrome Restricting Autoplay Video to Current Tab Only

at PST By

autoplay active tab chromeGoogle Chrome will no longer automatically play video in tabs that are running in the background.  Autoplay videos will now be restricted to the active or current tab only.

For users who love to open multiple tabs, it can sometimes be a game of hide and seek to try and determine which tab has an autoplay video going.  While Chrome will often display a little play icon on the tab that has a video playing, it doesn’t work 100% of the time, and users are still required to switch to that tab in order to stop the autoplay video.

Now, any autoplay videos in non-active tabs will no longer play.  This change, along with the new change that will see Flash content no longer play in Chrome, will make surfing in Chrome a much more pleasant experience.

However, once a user switches tabs to one with an autoplay video on it, it will begin the autoplay immediately.  So it doesn’t completely disable autoplay, but essentially hits the pause button until the background tab is viewed.

From Google+:

Google Chrome will now defer playback of autoplay media until the tab is foregrounded in the latest Dev Channel. This means no more “Where’s that sound coming from?” moments when an ad for instance decides to autoplay in a tab you’ve specifically opened in the background.

Resources will still be preloaded if indicated but Chrome will delay the start of playback until you actually visit the tab.

This cool feature prevents obviously user annoyance but also conserves power as Chrome will only consume power once the tab is foregrounded.

This is also great news for advertisers.  Depending on the network, many advertisers were still playing for these autoplay videos, even if they were never seen in an active tab or by a user at all.  This change should significantly improve brand exposure and ROI  – at least for Chrome users.

It also means that autoplay ad space that is displayed in Chrome has also become that much more valuable, and potentially worth more money than in other browsers, since the likelihood of the ads being seen is greatly increased.

The following two tabs change content below.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

Sign up for our newsletter