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You are here: Home / Google / Google+ Encouraging Users to Follow More Google+ Pages via Redirect When Visiting News Stream

Google+ Encouraging Users to Follow More Google+ Pages via Redirect When Visiting News Stream

December 30, 2014 at 4:32 am PST By Jennifer Slegg

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Google+ is trying to encourage people to “follow interesting people” on Google+ by redirecting them to a “Get the latest from your favorites on Google+” page when you login to the site.

When I logged into Google+ for the first time since before Christmas, I was redirected to the following landing page instead of my usual Google+ news feed page.

googleplusfollow

When you click “more”, you get a carousel display of Google+ pages, and as you click each one, it shows the latest Google+ posts from each one.  Here is an example when I clicked the Entertainment category – and it also gives an option to follow all of the listed pages – 31 in this case.

All of the suggested Google+ pages to follow have posted something within the last month – the earliest “latest” post I could find was from December 1, 2014.  Most had been updated within the past few days

This certainly raises the question of whether Google is considering having an advertising feature that would allow advertisers to pay to promote their Google+ page via this follow page.  Even when looking at the Travel suggestions, some that would seem to be promotional, such as Expedia, Booking.com, AccorHotels.com and Trip Advisor, none were labeled as being promoted or sponsored in any way.

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Jennifer Slegg

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Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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