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You are here: Home / Uncategorized / Google Expands AMP Into Google News

Google Expands AMP Into Google News

April 21, 2016 at 5:28 am PST By Jennifer Slegg

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google amp newsGoogle has been saying since they initially launched AMP that Google would be expanding the use of AMP.  And now we know where it is starting… the news results.

The fact Google is first expanding into news isn’t a big surprise.  After all, AMP results first started appearing in the “In the news” results.  So going to the news results is a natural progression.

The change is for all platforms – Web, iOS and Android.  Here is how it appears in Google News for iOS.

amp news

The AMP is merely displayed as the lightning bolt symbol, but without the words “AMP” next to it.

So – what’s new? At the top of the page, there is a new AMP carousel filled with important headlines and stories of the day. Users can browse up to 14 headlines there quickly, and click any article to jump into the viewer, which is optimized for fast-loading AMP articles. In the viewer, people can also swipe to continue reading other stories from the carousel. Within the regular News stream, AMPlified articles are labelled with the AMP lightning bolt icon. That way, users can know these will be fast even before they click.

Google says that this is appearing first in the US for English users, but will expand to other countries and languages.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

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