We might spot the URLs mentioned, but we don't treat them as links, and don't forward any signals (anchor text, pagerank, etc.).
— John ☆.o(≧▽≦)o.☆ (@JohnMu) July 11, 2018
Since Google uses anchor text for landing page context for ranking and uses internal links to help determine most important pages on a site, it can be detrimental for sites to be using all internal links that Google is not able to use for ranking. And it could hurt the site in the rankings, both for context and hierarchy of importance on pages within the site.
Google has also confirmed previously that unlinked URLs do not pass PageRank. This is the same kind of situation where Google is seeing a link, but as it is not in a correct link format, Google ignores the link for their normal processing of a page’s links.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020