• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google, Microsoft, Facebook & More Targeting “Worst Offender” Ad Types

Google, Microsoft, Facebook & More Targeting “Worst Offender” Ad Types

April 21, 2017 at 4:26 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

There are some ads that annoy users more than others.  These include things like autoplay videos ads with sound enabled by default and pop up ads.  And for some users, flashing ads can induce medical events such as seizures.  And some big players in the ad industry are looking to tackle these types of ads through integrated ad blocking in Google Chrome and Microsoft Edge.

The Coalition for Better Ads, which includes Google, Microsoft, Facebook, the Washington Post, and the IAB, are exploring ways to better tackle the issue of ad blockers and how to prevent annoying and obnoxious ads that cause consumers to end up blocking all advertising, regardless of source or quality.  This results in a loss of a revenue from many publishers, even those who only allow higher quality ads on their sites.

The issue lies with third party ad blockers.  As ads become more obnoxious and in-your-face, many have resorted to ad blockers to try and combat these types of ads.  But for some, they could have been quite happy to allow higher quality ads to display, as many people did not seek out ad blocking until they were trying to prevent autoplay video ads from loudly starting when loading a webpage.  But most third party ad blockers block all advertising, with a notable exception of Adblock Plus.  In the case of Adblock Plus, companies like Google have to pay a large sum in order for the ad blocking company to whitelist their ads.

And for those companies with browsers, such as Google and Chrome, it does make sense that integrating an ad blocker within the browser itself that targets only the types of ads that most annoy users while allowing higher quality or acceptable advertising to be displayed makes business sense.  After all, companies like Google and Microsoft lose revenue if users use a third party ad blocker that blocks all advertising, whether obnoxious or not.

And other media companies, such as Washington Post, would benefit from this as well.  If they only ran “acceptable ads”, then they could earn revenue from those ads.  It remains unclear if such a browser ad blocker would block all ads if they do use more annoying ad types as well, or if only those annoying ones would be blocked while allowing other advertising on the page to be displayed normally.

According to AdAge, this is still in the early stages:

As it stands right now, no solution has been adopted. In fact, the Coalition for Better Ads is still in the process of drawing up its roadmap, something it says will be complete within the coming weeks. From there, coalition board members will decide on what solution they will use to stop annoying ads from surfacing.

From both a publisher perspective and a marketing perspective, this is great news.  This means more revenue for publishers and it means more higher quality ad exposure for brands.  It could be some time before we see any changes coming out of this, with the AdAge article citing September as the earliest we might see a decision on how the Coalition for Better Ads will proceed.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Bing, Facebook, Google, Pay Per Click

Sign up for our newsletter


Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
March 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in