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Google’s Mobile First Index Unlikely to Launch Before 2018

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There is a little bit more breathing room for those sites needing the time to get their mobile sites ready for mobile first indexing change by Google.  It now sounds like it is unlikely to launch prior to 2018.

Gary Illyes from Google commented at Next10X during his keynote that he doesn’t think it is likely it will launch before next year.

Illyes then clarified his statement on Twitter.

He also made a reference to it still being “quarters away”, something he said last month as well.

That said, sites should make it a priority to get their desktop content added to their mobile sites, particularly if using an m.example.com mobile site.  But it sounds as though site owners will have a bit longer time to ensure that happens.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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