Many site owners will nofollow internal links for a number of reasons, such as for siloing for PageRank or crawl budget reasons, or in a misinformed attempt to get an outbound link manual action lifted. While nofollowing internal links won’t cause an issue with Google, such as a penalty, what about the value of the page with those nofollow links on it?
According to a question raised on Twitter, there are some who believe that having nofollow internal links on a page is reason that Google will devalue the page.
Gary Illyes from Google responded and said Google does not.
@semtuts No, why would they?
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) April 12, 2017
That said, when you nofollow internal links, then the page being linked from will have less value to the site – or the pages linked to – than if the links were regular followed links, since the page is no longer passing any PageRank through those links. But Google won’t devalue a page in the rankings for having internal nofollowed links on the page.
Latest posts by Jennifer Slegg (see all)
- No Plans for Google to Mark HTTP as Insecure in Search Results - September 22, 2017
- Google: Do HTTPS Migrations Separate From Other Major Changes - September 22, 2017
- Google: Rankings Should Remain Stable With HTTPS Migrations - September 21, 2017
- Google: Value (or Not) of Doing Link Audits - September 20, 2017
- Google Indexes AMP Version for Mobile First When No Regular Mobile Page - September 19, 2017