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You are here: Home / Uncategorized / When Google Rankings Drop After Submitting a Disavow File

When Google Rankings Drop After Submitting a Disavow File

April 17, 2017 at 9:34 am PST By Jennifer Slegg

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When submitting a disavow file, oftentimes people also disavow great links that help rankings, and not just the bad links.  For some site owners, identifying the links that should be disavowed (spammy links or links that were paid for in some way) versus the great natural links.  And sometimes those great links are really helping ranking and get disavowed by accident.

Gary Illyes made a great comment about using disavows when you notice rankings drop after disavowing – start removing the less shady links from the disavow file.

@schachin @seona_b @bhartzer @JohnMu @Majestic ^ that, and if you see your rankings dropped after a disavow, just remove the less shady links from the file. You have total control

— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) April 7, 2017

That said, there is always the possibility if the links are fairly new that Google hasn’t identified them as bad links yet, so even those bad links could be temporarily contributing to rankings before Google begins filtering them.  In these cases, especially in competitive market areas where you are likely to have competitors file spam reports against you, it is still smart to leave those in a disavow file to protect against manual actions – or assume that potential risk of leaving them live and not in a disavow.

John Mueller also commented when someone said there would be a “significant time delay” in Google using those links for rankings again – he said this isn’t true and Google will begin counting those links again once “recrawling & indexing / reprocessing” of those pages has been done.

@KeithEWinter @methode @schachin @seona_b @bhartzer @Majestic There's no artificial delay / time-penalty, it's just a matter of recrawling & reindexing / reprocessing the pages.

— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 13, 2017

This is something Google has said before on many occasions.  When asked to confirm again, he did.  But he also added that spending time on a per-link basis might not be the best way to spend time for a site, and to think bigger and long term instead.

@KeithEWinter @methode @schachin @seona_b @bhartzer @Majestic yes. but … if you're focusing on a per-link basis, you're probably spending your time on the wrong things. Think bigger! Think long-term!

— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 13, 2017

So if you do notice your rankings drop, check the disavow for higher quality links that may have accidentally been included, then start removing the “less shady” links.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, SEO, Uncategorized

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