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You are here: Home / Google / Google Sending Mobile First Indexing Enabled Notices via Google Search Console

Google Sending Mobile First Indexing Enabled Notices via Google Search Console

April 30, 2018 at 5:50 am PST By Jennifer Slegg

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It seems Google has finally started sending out emails to site owners informing them that their sites have been switched over to mobile first indexing. The emails, sent via Google Search Console, advise site owners on changes they can expect to see now that their sites are being indexed by the mobile Googlebot.

The emails let site owners know they can expect more traffic from the mobile version of Google smartphone, and that the search results will now reflect the mobile version of the website instead of the desktop version.

Here is what the emails say:

Mobile-first indexing enabled for <site name>

To owner of <site name>,

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

This seems to be the first wave of sites getting official notice via Google Search Console, although some site owners have seen evidence in logs and the search results that their sites have been switched over as Google went through the testing phase.

Site owners who have been switched over to mobile first will see more Googlebot Smartphone traffic in their logs, although it is unclear if the desktop version of Googlebot will still crawl periodically, or at all.

It is good that Google is sending out these notices to site owners, as it definitely answers the question about when a site is swapped over by Google to mobile-first indexing.  And it is worth a reminder that there are not two indexes that Google is using – it is all a single index, but the only thing changing is how Google is handling the indexing and crawling for specific sites, whether it is using the regular desktop Googlebot and content that Googlebot sees, or the Google smartphone Googlebot and indexing what the mobile Googlebot sees.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
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