Google has officially swapped out their regular green “Ad” tag in the search results to the newer outline version many had seen in testing over the past few weeks.
A Google spokesperson confirmed the change to The SEM Post.
We routinely test potential improvements to the look and feel of our search results page. After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling.
Google first began testing this one in late January so it was a relatively short test cycle before Google made the change permanent.
The change to the new outline version affects both desktop and mobile searches.
Latest posts by Jennifer Slegg (see all)
- Google: Why Featured Snippets Rankings are Volatile - November 14, 2017
- Google Home Services Ads Now Local Services Ads; Expanded Categories - November 13, 2017
- Google Adding More Structured Data Search Features to Search Results - November 10, 2017
- Adding Structured Data Helps Google Understand & Rank Webpages Better - November 10, 2017
- Google: How to Handle Expired Content on a Site - November 3, 2017