Google has officially swapped out their regular green “Ad” tag in the search results to the newer outline version many had seen in testing over the past few weeks.
A Google spokesperson confirmed the change to The SEM Post.
We routinely test potential improvements to the look and feel of our search results page. After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling.
Google first began testing this one in late January so it was a relatively short test cycle before Google made the change permanent.
The change to the new outline version affects both desktop and mobile searches.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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