Google is testing a pretty significant UI change for them – changing the traditional, and longstanding, red “Web” link that appears at the top of the Google search results to one in blue.
I am actually surprised at how much I like this, as well as how noticeable it is that it changed.
From what I can recall, this is the first time Google has experimented with changing the color of the “Web” link, but it does match the Google logo better in terms of color order.
Google is also running another test that features the blue “web” link – this one the also adds capitalization in the headers and plenty of bonus line breaks.
Joost de Valk of Yoast fame was the first to spot the blue link on the desktop.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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