• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google Testing Both Lighter & Darker Blue Links in Search Results

Google Testing Both Lighter & Darker Blue Links in Search Results

April 28, 2016 at 4:16 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google blue link testAt SMX West earlier this year, Paul Haahr commented that Google recently tested 41 different shades of blue to discover which one was best.  Well it looks like their experimenting isn’t over because in the past couple of days, searchers have noticed both darker and lighter shades of blue being tested.

Here is the darker version Google is testing, side by side with the standard colors, that JamiePG shared on Twitter.  Notice that the purple color to show recently clicked is also darker.

google blue darker 1

 

Here is the lighter blue version that Phil Blackwell shared on Twitter.

google blue lighter 1

As Blackwell notes, this shade of blue is closer to the Bing blue that Bing uses in their own search results.

Google is always testing in the search results, so them testing various shades of blue is not unusual.  But who has managed to spot the other 39 color variation 🙂

 

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
  • Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018

Filed Under: Google, SEO

Sign up for our newsletter


Founder & Editor

Jennifer Slegg (2046)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations

Google has released a brand new version of the Quality Rater Guidelines, the third one this year.  … [Read More...]

Recent Posts

  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
  • Google Local Service Ads Display Pricing Estimates for Specific Locations
  • Google Testing “Relevant History” Section in Mobile Search Results
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing
  • Why Google Shows Featured Snippets With Images from Another Site
  • How to Download Links Report in New Google Search Console
  • Google: Avoid Including Redirected URLs in Sitemaps

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
December 2019
MTWTFSS
« Sep  
 1
2345678
9101112131415
16171819202122
23242526272829
3031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2019 · News Pro Theme On Genesis Framework · WordPress · Log in