As you can see, the products are all PowerLine products, but instead of the usual individual products we normally see in the Product Listing Ad, we instead are seeing 4 different categories that the company sells: thread & floss, fishing lines & leaders, networking, and power.
It does allow for more generic advertising in shopping ads than has been previously allowed. Currently, advertisers using PLAs must advertise a specific product with pricing, while these ones allow much more flexibility in advertising product lines or categories, rather than only a specific product.
This new format would open up options for companies that tend to sell a lot of similar items but with slightly different model numbers to also advertise using PLAs. Think of companies selling things like printer cartridges, computer memory/motherboards/etc and vehicle parts.
Dr. Pete Meyers from Moz was the first to notice this test.
Paid shopping by category spotted on Google (possible test) — pic.twitter.com/HNmWe5P7a9
— Dr. Pete Meyers (@dr_pete) July 8, 2015
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