Google is testing a new click to text option in Google AdWords ads that appear on mobile. While some businesses have an option to call, these ones are specific to a text only option, allowing a searcher to text the business instead of phoning.
Here is what it looks like (screenshot taken earlier this week):
This is also an interesting mobile option for those who like the direct contact but might not have anyone to take phone calls during off hours. And the text responses can also be automated during those off hours too.
It was reported previously, but it seemed to be specific to the business texting area, which would make sense. In this case, it is a regular business that is testing this feature.
It has also been seen for other businesses too:
— David Iwanow (@davidiwanow) October 6, 2016
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018