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Google Testing Double Product Listing Ads Carousels in Search Results

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Google is testing a new double Product Listing Ads carousel in the mobile search results.  Instead of a regular single carousel, Google is running two individual carousels stacked on top of each other.

Here is what it looks like:

Google is using two of the most popular styles of carousels for this implementation – the first is the regular product view for the PLA carousels.  The second is the “Shop by store” variation that includes multiple different stores for the type of product.

In this example, they did not show any additional ads underneath the carousels.  They went straight into the organic search results.  So advertisers advertising via regular AdWords ads will not get the opportunity to display their ads for this search, which is a fairly competitive one.  Only those in the product listing ads will be displayed at the top of the search results.

But a similar search with only one carousel did show regular AdWords ads underneath:

It doesn’t seem to be very common where Google is showing two carousels instead of just a single one.  It could be in cases where Google shows high engagement with both styles of the PLAs, which triggers the double carousels.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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