Google has a new test where they are showing a variety of icons next to common types of pages that shows up in a site’s sitelinks in the mobile search results.
Here is how they look:
This seems to be a limited test, as I was unable to replicate them. But they definitely draw the eye to those who are looking for specific types of sitelinks, since all the icons are directly related to what the sitelink is, such as login, contact, careers, etc.
They don’t only show for local businesses, so it isn’t a specific local business change, but local businesses would definitely benefit from these too.
These don’t seem related to any schema at all, but rather Google is identifying specific and common page types, and associating an icon with them.
Latest posts by Jennifer Slegg (see all)
- Google: 301s & 302s, What is Best For PageRank & Ranking Signals - October 18, 2017
- Why Google Rewrites Title Tags in Search Results - October 18, 2017
- How Google Determines Which Ads & Search Features to Show on Search Results Page - October 17, 2017
- Removing Low Quality Pages Won’t Result in Sitewide Google Rankings Boost - October 13, 2017
- Google: Dynamics of Top Three Ranking Factors & Link Effectiveness in Rankings - October 12, 2017