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You are here: Home / Google / Google Testing Local 3-Pack Near Bottom of Search Results Page

Google Testing Local 3-Pack Near Bottom of Search Results Page

September 21, 2016 at 4:51 am PST By Jennifer Slegg

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google-local-3-pack-bottomMany are used to seeing Google’s local 3-pack appearing near the top of the search results – underneath the AdWords ads with occasionally a single organic result above the local 3-pack.  This means that instead of the lcoal 3-pack appearing above the fold, it won’t show up until either near the bottom of the fold or requiring the searcher to scroll to see it.

I spotted a test where Google is placing the local 3-pack near the bottom of the organic results, and they are testing multiple positions.  This one showed the local 3-pack after the 7th organic result:

google-local-3-pack-7-pos

And this one showed after the 9th organic result, leaving just a single organic result to display after the 3-pack:

google-local-3-pack-7-pos-5

Depending on where a local business appears in the local 3-pack or organic results, local SEOs either love or hate the fact the 3-pack has such high priority in the search results page.  So this new test will be sure to get the attention of those whose listings appear prominently in the 3-pack but do not do as well in organic.

These appears to be a limited test, but it will be interesting to see if Google expands this further or not.

Added: Nick Rink shared this screenshot, with the local 3-pack appearing after the 8th result.

google-local-3-pack-bottom-2

And Ryan Joos shared this one:

google-local-3-pack-bottom-3

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

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