Google Testing Mobile Style in Local 3-Pack on Desktop

Google is testing a new style of local 3-pack in the desktop search results – and this style draws directly from how Google styles the mobile search results.

Sergey Alakov spotted this test in the search results (via incognito)

The blue color and the style of icons all match the style from the mobile results.  Here is the same query on mobile:

Here is how it normally appears in the desktop search results in the local 3-pack:

This test isn’t that surprising.  We have seen many, many times where Google is moving the desktop search results to more closely match how they are displayed on mobile.  And this makes sense, since mobile is now the dominant way that people are searching.

The mobile icons are much cleaner in the search results as well.

I tried to replicate it, but was unable.  But I would expect that we could see this change coming to the desktop results for everyone, as they match desktop and mobile.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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