Google is testing a new variation of their call only ads, ads which are meant for searchers to simply phone the business rather than click through to the site. And these ones make it much more obvious that searchers should be calling them.
Here is what it looks like:
Usually the call icon is on the right side of the ad, rather than the large one on the left at the front of the ad.
This ad doesn’t exclusively appear at the top of AdWords, which is kind of surprising since the performance would likely be much higher when it is the lead off ad. Here is the same ad lower within the group of AdWords ads – this one is actually below another ad with a call extension immediately above it.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018