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You are here: Home / Google / Google Testing New Local Ad Carousel in Mobile Search Results

Google Testing New Local Ad Carousel in Mobile Search Results

May 3, 2017 at 8:24 am PST By Jennifer Slegg

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Google is testing a new format for the local “Nearby Businesses” ads.  Instead of the usual pack style we have usually seen in the search results, Google has switched it to a carousel style.

Joy Hawkins shared it on Twitter:

This new carousel appears above the regular AdWords ads for added exposure.

It also means for those local businesses advertising in their local packs, that first position will be even more important, since it is the only ad shown in its entirety.  The second ad in the carousel is only partially visible.

Google has been testing plenty of formats for their local business ads, and it is surprising they haven’t tested the carousel until now.  But unless the advertiser is in that coveted first spot, I suspect many advertisers won’t like it as much.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
  • Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018

Filed Under: Google, Local, Pay Per Click

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