• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google Testing New Product Listing Ads Style in Yahoo Search Results

Google Testing New Product Listing Ads Style in Yahoo Search Results

February 17, 2016 at 4:33 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google yahoo pla styleYahoo has been showing Google search results to some searchers recently.  And it seems that with the partnership comes a new testing ground for Google’s product listing ads.

Here is how Google is displaying the product listing ads that are being shown on the Yahoo search results.

yahoo pla ads

They have a very distinctive shaded border around each individual product listing.  They lack the added features from Google’s own listings, such as the tags showing stock or sale notifications.

Here is how it appears on the search results page on Yahoo.

yahoo pla ads 1

Here is another screenshot showing the same distinctive styling of Google’s PLAs in Yahoo.

yahoo pla ads 3

And here is how PLAs normally display on Yahoo through Yahoo Shopping.

yahoo pla ads 4

The Google version by comparison is much better looking and eye catching.

It is interesting that Google is only testing this style on Yahoo, I couldn’t find it on Google.  And likewise, Yahoo is only running this new style of PLA on the Google PLA listings it is bringing into the search results, they are not testing the same style on their own listings through Yahoo.

Personally, I really like the new look.  However, sometimes the end result isn’t quite working as intended, as a result of other elements on the page pushing the PLAs further right than intended, such as this:

yahoo pla ads 5

This is a limited test, as Yahoo is only using Google’s results on an unspecified percentage of the search results (but under 50%).  I got it to show in a few different browser sessions over the past few days.  But Yahoo is definitely showing Bing/Yahoo well over 50% of the time though.

 

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site - April 26, 2018
  • Google: Major Redesigns & Issues With Search Traffic Loss - April 25, 2018
  • Google: Dividing One Page Into Multiple Pages Often Dilutes Value for SEO - April 24, 2018
  • Google: Do Not Link Hreflang to Redirecting URLs - April 17, 2018
  • Google Adds Manual Action for Google Job Postings Schema - April 17, 2018

Filed Under: Google, Pay Per Click, Yahoo

Sign up for our newsletter


Founder & Editor

Jennifer Slegg (1970)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site

The use of AMP is an interesting one.  For many site owners, using AMP can result in a lift in … [Read More...]

Recent Posts

  • Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site
  • Google: Major Redesigns & Issues With Search Traffic Loss
  • Google: Dividing One Page Into Multiple Pages Often Dilutes Value for SEO
  • Google: Do Not Link Hreflang to Redirecting URLs
  • Google Adds Manual Action for Google Job Postings Schema
  • Google: Order of H Tags & Search Rankings in Google
  • Google Adds “Mentioned on Wikipedia” Carousels in Search Results
  • Google: Adding Content to Image Heavy Pages
  • Google: Avoid Non-Head HTML Tags in Head Section of Pages
  • Google Testing Double Product Listing Ads Carousels in Search Results

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
April 2018
MTWTFSS
« Mar  
 1
2345678
9101112131415
16171819202122
23242526272829
30 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2018 · News Pro Theme On Genesis Framework · WordPress · Log in