Google is testing a new display format for separating AdWords sitelinks in the search results. Instead of the usual “-“, they have replaced it with a dot instead.
Serptests spotted the test, and although it is a pretty minor one, it does make the sitelinks pop out as individual links a bit more.
Here is how it looks:
And here is the old style with the usual dash separators that Google has been using for years, for the same search query.
Google has really been ramping up AdWords tests over the last few months.
This change appears to be a very limited test, as I was unable to replicate it. But this is definitely a change I hope is expanded a bit more, especially if Google is seeing a rise in the CTR on those sitelinks with the slight change.
Thank you Conrad O’Connell for the images.
Latest posts by Jennifer Slegg (see all)
- Does Google Value AJAX Content Less Than Static HTML Content? - May 31, 2016
- Google: You Can Ignore Links from Scraper Sites - May 31, 2016
- Why Google Rewrites Title Tags & What SEOs Can Do - May 31, 2016
- Google Adding Site Name to End of Titles for Brand/Site Queries - May 31, 2016
- Google Adds Thumbnails to Food Related Wikipedia Results - May 27, 2016